It's not easy to get a new idea off the ground these days. Although the market is saturated with people trying, few seem to be getting it right, at least in terms of longevity. Among a whole spectrum of conditions and considerations, brand positioning is crucial to a newcomer's success - but given that the design industry is largely one of two extremes (the ultra luxury and the mass-produced), choosing where to put yourself isn't easy. "On both ends of this spectrum, no brand is speaking directl...
It's not easy to get a new idea off the ground these days. Although the market is saturated with people trying, few seem to be getting it right, at least in terms of longevity. Among a whole spectrum of conditions and considerations, brand positioning is crucial to a newcomer's success - but given that the design industry is largely one of two extremes (the ultra luxury and the mass-produced), choosing where to put yourself isn't easy. "On both ends of this spectrum, no brand is speaking directl...
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